A Survey shows that attention spans have been declining from 12 seconds in 2000 to 8 seconds in 2012 which is really a short time to grab the attention. Visitors are not interested in reading the text-only web pages as they do not seem interesting. That is why Landing page videos insist the viewer stick to that website.
The time span of a landing page videos is just 1-2 minutes, but it describes the company its product and services in a precise and appealing way.
People prefer viewing the videos rather than reading the text and they just press the exit button after having a look at the video.
Let’s check out an example: